MSC Cruises introduced a brand new marketing campaign with journey brokers to draw conferences, incentives, conferences and occasions (MICE) enterprise for the cruise line’s winter 2022-2023 season.

The marketing campaign was spawned because of requests from journey advisors, multinational firms and occasion companies who’ve all reported an upturn in demand for MICE enterprise, which struggled as a result of coronavirus-related restrictions.


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MSC Cruises’ industrial groups will interact with brokers all through September to clarify the points of interest and advantages for MICE purchasers onboard the road’s current 19 ships, with two new vessels set to affix its fleet later this yr, MSC Seascape and MSC World Europa.

Every ship has its personal theatre, convention rooms, eating rooms, bars and lounges that may all be branded and tailored to the MICE purchasers’ needs. Each crusing is staffed with skilled Occasions Managers who can manage numerous onboard and ashore actions.

“Our ships have nice benefits over lodges and resorts as venues for MICE venues, irrespective of the dimensions and scale of the enterprise,” MSC Cruises vp Achille Staiano stated. “There are various extra choices for meals and beverage, an array of various leisure points of interest to take pleasure in and, in fact, completely different locations to discover and uncover, plus all on one voyage.”

“Following the MICE market’s very difficult previous 24 months we’re actually wanting ahead to play our half and assist our community of brokers to supply some unbelievable alternatives for his or her purchasers,” Staiano continued.

Venues, menus, items, each day packages, signage and LED screens can be custom-made and the cruise line can even design tailored shore excursions and personalize leisure packages.

Final month, MSC Cruises introduced MSC Seascape would have a singular amusement journey, dubbed ROBOTRON, when it debuts in December. The attraction is a robotic arm with an connected gondola that seats three company and provides the fun of a rollercoaster at sea mixed with a personalised music expertise.

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