Within the final three years, Expedia has tripled its media spend for Latino vacationers in the USA. Now, by means of two new advertising campaigns centered on the Latin American viewers in the USA, the main journey firm hopes to interact this section of the inhabitants to journey and uncover every part Latin America has to supply. And on the coronary heart of the marketing campaign is our love of meals.

The primary marketing campaign launched yesterday with a 30-second advert titled Maracuyá. Recognizing that zeal fruit has completely different names in Latino communities, the quick movie exhibits a montage of journey moments with the fruit because the central aspect, voiced by Mexican actress and producer Salma Hayek Pinault.

The following marketing campaign, launching at this time in honor of Mexican Independence Day, options futbol legend Guillermo “Memo” Ochoa, goalkeeper of Mexican group Membership America and the Mexican Nationwide Workforce, in a mission referred to as Viaja con Memo.

“Touring is a continuing in my daily life, it is one thing I do each 3 or 4 days, and after they instructed me that Expedia was inquisitive about doing one thing with me, I used to be thrilled,” says Ochoa. “It’s an software that I already use. They instructed me that they wished me to be like an envoy for Mexico Metropolis, and I used to be delighted. I used to be born in Guadalajara, however I grew up in Mexico Metropolis, so I contemplate myself one other chilango.”

The Viaja con Memo marketing campaign facilities on Ochoa displaying individuals outdoors of Mexico Metropolis what Mexico Metropolis actually is. “When individuals consider touring from the USA to Mexico, they not often come to Mexico Metropolis,” says Ochoa. “They like the seashores of the Mayan Riviera, or Los Cabos. They could wish to discover and get to know Mexico Metropolis, however may hesitate as a result of clearly it’s a massive, unknown metropolis, and so they suppose visiting received’t be straightforward. This caught my consideration, in order that’s the place the Viaja con Memo initiative was born.”

An itinerary curated by Ochoa and Expedia highlights his favourite locations within the nice metropolis, from the place to eat stuffed churros in Coyoacán to discovering the very best views of town on the St. Regis Lodge.

Memo Ochoa’s favourite locations in Mexico Metropolis

Favourite restaurant in Mexico Metropolis: San-Tō

“That is one in all my favourite eating places. It’s a small Japanese bar in colonia Roma, which I like as a result of you may stroll round and discover a number of numerous eating places. This one is small, intimate, and has nice high quality.”

A restaurant that has a particular that means in its coronary heart: Tortas Don Polo

This venerable establishment, owned by Ochoa’s father, serves the very best tortas within the metropolis, alongside conventional Mexican fare for breakfast, lunch, and dinner. A killer pozole, antojitos, and house-made pastries are a number of the highlights. “Ask for the Torta Suiza,” says Ochoa. “It’s one thing I used to request, made with 4 cheeses. It grew to become so common that they added it to the everlasting menu.”

Favourite place within the metropolis that hardly anybody is aware of: Mizrahi Meats Asador

“I like steaks. It is a small meat market specializing in grilled cuts. It’s in Santa Fe, an space of town the place most guests by no means go.”

One of the best tacos in Mexico Metropolis: El Remolkito

This common taqueria within the south aspect, not removed from Azteca Stadium, is frequented by footballers who’re completely happy to signal jerseys for the proprietor to show. The grilled sirloin tacos are legendary, however you may’t go flawed with something you select right here.

The place with the very best view of Mexico Metropolis: Lodge St. Regis

Within the coronary heart of Reforma Avenue’s monetary district, this glass tower boasts wonderful views.

The place to take somebody who has not visited Mexico Metropolis: Coyoacán

“I grew up close to Coyoácan, and I used to go to highschool there. I find it irresistible as a result of it’s very typical Mexican. There are various parks and plazas, and for meals, you discover every kind of avenue antojitos like tacos and quesadillas. There’s the market, and mezcalerías, breweries, and cafeterías with good outside areas, and it’s not very costly. It’s a Colonial place, iconic Mexican – Frida Kahlo, the Cathedral, the Coyote Fountain. Colourful, proper?”

Favourite place to go as a household: Coyoacán for stuffed churros

Offered by avenue distributors in easy carts, these conventional fried pastries abound within the streets of Coyoácan nicely into the evening.

Greatest place to observe a recreation whereas not taking part in: Estadio Azteca

The cathedral of Mexican futbol can also be the house floor for Ochoa’s Membership América.

As a part of the marketing campaign, Expedia will take two fortunate winners to “Journey Like Memo” and go to the websites in his itinerary, in addition to get to fulfill the soccer idol in particular person. The competition will begin on September 20; for additional data, vacationers ought to go to Expedia Mexico’s profile on Instagram.

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