Former CEO of journey administration firm CWT Michelle Frymire joined short-term lodging supplier Sonder Holdings’ board of administrators, based on Sonder.
Frymire in Could stepped down as CWT CEO after main the TMC since April 2021. Throughout her tenure, Frymire led CWT by a restructuring course of that included a prepackaged Chapter 11 chapter submitting, which enabled the TMC to slash its debt in half and entry $350 million in new capital.
Frymire joined CWT as CFO in January 2019, and beforehand served in senior monetary roles for Starwood Motels & Resorts, Delta Air Traces and Continental Airways, amongst others.
“Michelle is among the foremost journey and tourism sector consultants in the US. Her deep expertise in driving international technique in addition to overseeing product and know-how platform investments will carry sturdy contributions to our future growth as a worldwide hospitality chief,” mentioned Sonder co-founder and CEO Francis Davidson in a press release.
Frymire’s TMC background brings particular experience in company journey to Sonder’s board, which the corporate in current months recognized as a “enormous alternative.” Sonder went by its personal restructuring course of in June, however has made a number of current strikes to point an elevated give attention to company journey for its long-term plans, together with organising a enterprise journey targeted gross sales group and committing extra deeply to its international distribution system technique.
Frymire’s appointment follows Verizon Shopper Group EVP and CEO Manon Brouillette’s resignation from Sonder’s board.