Vacationers who declare to be loyal prospects of Southwest are sounding off after the airline introduced adjustments Tuesday to its standard passenger perk.
The Texas-based provider revealed a number of adjustments are being made in an effort to drive income development and return to profitability shareholders count on, FOX Enterprise reported.
These adjustments will embrace an adjustment to its checked bag coverage, which permits all passengers to test two luggage at no cost. Southwest has not but introduced how a lot vacationers shall be charged, although the payment for a 3rd checked bag is listed at $150 on southwest.com.
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The transfer, introduced Tuesday, is triggering robust reactions from vacationers on social media, with some even threatening to cease flying with Southwest if they will now not obtain free checked luggage.
“Name it what you’ll — boycott, mass exodus, defecting. Can we try this in a large wave proper now?” one individual wrote in a Southwest Reddit thread.

Southwest Airways has introduced it should now not supply two free checked luggage to all prospects, and airline passengers are venting their frustration. (iStock)
“Nail within the coffin,” one other individual wrote.
“This was actually the final motive I nonetheless flew Southwest. Now it is simply Spirit with completely different colours,” one other consumer commented in a special thread.
“I used to favor [Southwest] for the dearth of luggage charges. They positively won’t be my first alternative if their costs keep the identical,” a Reddit consumer wrote.
Fox Information Digital reached out to Southwest for remark.
Beginning Could 28, solely Speedy Rewards A-Listing Most well-liked members and prospects touring on Enterprise Choose fares will get two free checked luggage. Speedy Rewards bank card members will obtain their first checked bag at no cost. Another prospects who don’t fall into these two classes shall be charged for each checked luggage, in accordance with Southwest’s press launch.
“It is sensible to be offended at Southwest as a result of they’ve actually introduced an intention to reverse their model promise, that they’ve promoted as ‘transfarency’ relating to lack of charges or costs for checked baggage,” Gary Leff, a Texas-based journey business skilled and creator of the weblog “View From the Wing,” instructed Fox Information Digital.

Southwest Airways is ending its customer-friendly coverage in an effort “to drive income development and return to a degree of profitability that shareholders count on,” FOX Enterprise reported. (Kevin Dietsch/Getty Photographs)
“They’ve dealt [with] a decades-long relationship with prospects primarily based on a easy and truthful worth proposition that they’re altering, and dependable prospects do really feel betrayed.
“For 5 many years, Southwest has been a pioneer and a maverick, and so they’ve introduced that legacy has ended.”
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Southwest Airways vacationers are sharing their reactions to the top of free checked luggage. (iStock)
Different social media customers stated they may take into account flying with different airways, regardless that they had been as soon as loyal Southwest prospects, however they don’t suppose a boycott is the reply.
“I will not boycott. I’ve flown SW quite a bit — however just because I needed to get from level A to level B — and SW might typically present that to me on the most cost-effective fee and/or probably the most handy instances and routes. If SW can nonetheless present that on any specific journey, then superb. However, now different airways shall be thought-about extra typically,” one other Reddit consumer commented.
“Certain this sucks, however like everybody has already identified, they’re like each different airline now, so no use in boycotting for an additional identical to it. It’s going to come back all the way down to most cost-effective truthful, and most handy or direct route for me. Primarily based on my dwelling airport, it’s doubtless going to nonetheless be Southwest,” a social media consumer added.
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Leff stated Southwest as soon as had customer-friendly insurance policies like versatile rebooking or its free checked luggage, which helped differentiate it from the opposite main airways, however these current adjustments seem to have broken the connection between the airline and plenty of of its prospects.

Gary Leff, a journey skilled, says Southwest’s customer-friendly baggage coverage was the provider’s aggressive distinction within the business. (iStock)
“Now they’re introducing primary economic system fares that won’t include seat assignments previous to check-in, at the same time as they cost charges for such assignments to prospects shopping for costlier tickets. They’ve lowered points-earning on the most affordable tickets. They’re introducing checked bag charges. They usually’re upending their boarding course of,” Leff stated.
“They are going to be including additional legroom seating on the expense of legroom in customary seats,” he added.
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Leff stated, in comparison with different airways, Southwest lacks some facilities, like seat-back leisure screens, quick Wi-Fi and seat choices with additional legroom, all of which can discourage vacationers from buying a ticket with the provider.

Loyal Southwest Airways prospects are sharing their issues after the airline determined to finish its customer-friendly baggage coverage. (iStock)
“On the similar time that Southwest minimizes the differentiation between their product and the remainder of the business, they are going to be behind different airways as they chase that very same mannequin,” Leff stated.
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“In different phrases, Southwest Airways is giving up its aggressive differentiation whereas positioning itself on the backside of the business for the mannequin they’re chasing.”
FOX Enterprise’ Daniella Genovese contributed to this report.